Peter’s career in the music industry began with producing concerts in Chicago, where he provided a platform for emerging artists and cultivated key relationships with management teams, artists, and decision-makers. Among these connections was Lil Bibby, with whom Peter developed a strong rapport after organizing several successful shows. This collaboration eventually led Peter, Bibby, and George Dickinson to co-found a record label, creating a home for up-and-coming talent. Over the years, Peter has established himself as one of the most skilled artist managers in the industry, guiding the careers of major artists like The Kid LAROI, Trippie Redd, and the late, iconic Juice WRLD. Alongside his partners, Peter plays a key role in shaping the future of Hip-Hop, overseeing everything from artist development to licensing and merchandise. With his sights set on even greater heights, Peter’s influence in the music world continues to grow, with limitless potential for his future endeavors.
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